Today's B2B sale requires buy-in from many different constituents with different titles and responsibilities. Closing business requires talking to them all. But the marketplace is noisy, how can ensure your message is heard by everybody that needs to hear it? This report, based on a survey of more than 100 B2B marketing executives reveals the obstacles facing the consensus sale and how savvy marketers are overcoming them.
- The Top 5 Strategic Initiatives for the Consensus Sale
- How To Address the Top 3 ABM Challenges
- The Top 3 Technologies That Support the Consensus Sale
- The Top 5 Improvements Needed to Support the Consensus Sale